Privacy Policy
Last updated: 9 September 2026
Who we are
Coventry Trade Marketing provides marketing services for trades and trade businesses.
Our website address is https://coventrytrademarketing.co.uk/.
If you have any questions about this Privacy Policy or how we use your personal information, you can contact us at:
Email: info@coventrytrademarketing.co.uk
Telephone: 07405 495497
What personal information we collect
We may collect personal information when you contact us, submit an enquiry through our website, communicate with us by telephone, email or WhatsApp, or interact with our business through other channels.
This may include:
- Your name
- Business name
- Email address
- Telephone number
- Details about your business
- The marketing services you are interested in
- Information you choose to provide within an enquiry or message
- Records of our communications with you
We may also collect limited technical and usage information about visitors to our website where you have consented to analytics cookies. This may include information such as your device type, browser, pages visited, interactions with the website, approximate location and how you arrived at the website.
We do not intentionally collect special category personal data through our website and ask that you do not include sensitive personal information in general website enquiries unless it is genuinely necessary.
How we collect your information
We may collect information directly from you when you:
- Complete our website contact form
- Contact us by email
- Telephone us
- Contact us through WhatsApp
- Contact or interact with us through social media
- Discuss our services with us
- Become a customer
We may also collect website usage information through Google Analytics where you have given permission for analytics cookies.
How we use your personal information
We use personal information for the following purposes:
Responding to enquiries
We use the information you provide to respond to questions, discuss your business and provide information about our services.
Providing our services
Where you become a customer, we use relevant information to provide, manage and communicate about the services you have asked us to carry out.
Business administration
We may use personal information for record keeping, invoicing, accounting, customer service and other reasonable administrative purposes.
Improving our website and services
Where you have consented to analytics cookies, we use website analytics to understand how visitors use the website and to help improve its performance and content.
Protecting our business
We may process information where reasonably necessary to prevent fraud, maintain security, establish or defend legal claims, or comply with legal obligations.
We do not sell your personal information.
Our lawful bases for using your information
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Legitimate interests
For example, responding to business enquiries, managing customer relationships, maintaining appropriate business records and operating our business effectively.
Contract
Where processing is necessary to take steps at your request before entering into a contract, or to provide services under an agreement with you.
Legal obligation
Where we are required to retain or process information to comply with legal, accounting or regulatory requirements.
Consent
We rely on your consent for non-essential website analytics and similar technologies where consent is required. You can withdraw this consent at any time through the cookie preferences available on our website.
Website contact forms
Our website contact form is provided using SureForms.
When you submit the form, the information you enter is used to respond to your enquiry. Form submissions may also be stored securely within our WordPress website administration system.
Submitting an enquiry does not automatically add you to a marketing mailing list.
Google Analytics
We use Google Analytics 4 to understand how our website is used.
Google Analytics is only activated after you have given the relevant consent through our cookie banner.
Analytics may collect information about website usage, including pages viewed, interactions with the website, device and browser information, approximate geographic information and traffic sources.
We also measure certain actions such as successful enquiry-form submissions, telephone-link clicks and WhatsApp-link clicks. We do not intentionally send names, email addresses, telephone numbers or the contents of enquiry forms to Google Analytics.
You can refuse or withdraw consent for analytics through our cookie preferences.
Cookies
Our website uses cookies and similar technologies.
Essential technologies may be required for the website to function correctly. Non-essential analytics technologies are only used where you have provided the appropriate consent.
Further information about the cookies and services used on this website is available in our Cookie Policy.
Email, telephone and WhatsApp
If you contact us by email, telephone or WhatsApp, we may retain your contact details and relevant communications where reasonably necessary to respond to you, provide services, maintain business records or manage an ongoing customer relationship.
When you use WhatsApp, your use of that service is also subject to WhatsApp’s own privacy practices and terms.
Social media
Coventry Trade Marketing maintains profiles on social media platforms including Facebook and Instagram.
If you interact with us through those platforms, the relevant social media provider may also process information about you under its own privacy terms.
Links from our website to social media profiles do not by themselves mean that we receive information about your social media account.
Who we may share personal information with
We may use trusted third-party suppliers to operate our website and business.
These may include providers of:
- Website hosting
- Email services
- Website forms and WordPress services
- Analytics services
- Cookie and consent management
- Accounting or professional services
- IT and technical support
Our current website infrastructure includes services provided by organisations such as Hostinger, WordPress-related service providers, SureForms, Google and Complianz.
We only share personal information where reasonably necessary for the relevant purpose, where required by law, or where you have authorised us to do so.
International transfers
Some technology providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate protections are in place in accordance with applicable UK data protection law.
This may include transfers to countries recognised as providing an adequate level of protection or the use of appropriate contractual safeguards.
How long we keep personal information
We do not keep personal information for longer than reasonably necessary.
The period will depend on why the information was collected.
- General enquiries that do not lead to an ongoing business relationship will normally be deleted when they are no longer reasonably required.
- Customer and project information may be retained while services are being provided and afterwards where reasonably necessary for business, legal, accounting or tax purposes.
- Financial and accounting records may need to be retained for periods required by law.
- Analytics information is retained in accordance with the retention settings and controls applied within our analytics services.
We periodically review the information we hold and delete or anonymise information when it is no longer required.
Your data protection rights
Depending on the circumstances, UK data protection law may give you rights including:
- The right to access personal information we hold about you
- The right to ask us to correct inaccurate information
- The right to ask us to delete personal information
- The right to ask us to restrict how information is used
- The right to object to certain processing
- The right to data portability in certain circumstances
- The right to withdraw consent where processing is based on consent
These rights are subject to certain legal conditions and exemptions.
To exercise your rights, contact us at info@coventrytrademarketing.co.uk.
Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, technology or legal obligations.
The latest version will always be published on this page with the date it was last updated.